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2014 FIFA World Cup marketing
The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament.
==Logo==
The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency ''Africa''.〔(【引用サイトリンク】title=Re-live the Brazil 2014 Emblem Launch )〕 The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg.〔 The design was selected from the submissions of 25 Brazilian-based agencies invited to submit designs. Brazilian graphic designer Alexandre Wollner has criticised the design, suggesting that it resembles a facepalm, as well as the process through which it was chosen, which had a jury that excluded professional graphic designers.
FIFA also commissioned an official poster that was unveiled in January 2013 and designed by the Brazilian creative agency Crama.〔(【引用サイトリンク】url=http://www.fifa.com/worldcup/media/newsid=1998157/index.html )〕 The official slogan is "All in One Rhythm" (Portuguese: "Juntos num só ritmo")〔(【引用サイトリンク】url=http://www.fifa.com/worldcup/media/newsid=1641290/ )〕 which is a registered Trademark.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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